{"id":450,"date":"2023-11-22T16:23:48","date_gmt":"2023-11-22T07:23:48","guid":{"rendered":"https:\/\/www.seo-kk.jp\/news\/?p=450"},"modified":"2024-07-25T11:06:16","modified_gmt":"2024-07-25T02:06:16","slug":"ga4%ef%bc%88google-analytics4%ef%bc%89%e3%81%a8%e3%81%af%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.seo-kk.jp\/news\/450.html","title":{"rendered":"GA4\uff08Google Analytics4\uff09\u3068\u306f\uff1f"},"content":{"rendered":"<p>Google Analytics 4\uff08GA4\uff09\u306f\u3001Google\u304c2020\u5e7410\u6708\u306b\u30ea\u30ea\u30fc\u30b9\u3057\u305fGoogle Analytics\u306e\u65b0\u3057\u3044\u30d0\u30fc\u30b8\u30e7\u30f3\u3067\u3059\u3002<br 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loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.seo-kk.jp\/news\/wp-content\/uploads\/2023\/11\/2194782_s-400x267.jpg\" alt=\"\" width=\"400\" height=\"267\" class=\"alignright size-medium wp-image-471\" srcset=\"https:\/\/www.seo-kk.jp\/news\/wp-content\/uploads\/2023\/11\/2194782_s-400x267.jpg 400w, https:\/\/www.seo-kk.jp\/news\/wp-content\/uploads\/2023\/11\/2194782_s-624x416.jpg 624w, https:\/\/www.seo-kk.jp\/news\/wp-content\/uploads\/2023\/11\/2194782_s.jpg 640w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" 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8\u3001\u305d\u3053\u3000\u3000\u304b\u3089\u5f97\u3089\u308c\u308b\u7dcf\u53ce\u76ca\u3092\u4e88\u6e2c\u3057\u307e\u3059\u3002\u4e88\u6e2c\u53ce\u76ca\u3092\u4f7f\u7528\u3057\u3066\u3001\u53ce\u76ca\u306e\u6539\u5584\u306b\u5f79\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\r\n<\/ul>\r\n<p>GA4\u306e\u4e88\u6e2c\u6a5f\u80fd\u306f\u3001\u904e\u53bb\u306e\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u4e88\u6e2c\u3092\u884c\u3046\u305f\u3081\u3001\u30c7\u30fc\u30bf\u306e\u54c1\u8cea\u304c\u4e88\u6e2c\u306e\u7cbe\u5ea6\u306b\u5927\u304d\u304f\u5f71\u97ff\u3057\u307e\u3059\u3002\u4e88\u6e2c\u6a5f\u80fd\u3092\u5229\u7528\u3059\u308b\u306b\u306f\u3001\u4e88\u6e2c\u306e\u624b\u304c\u304b\u308a\u3068\u3057\u3066\u4f7f\u308f\u308c\u308b\u904e\u53bb\u306e\u30c7\u30fc\u30bf\u3092\u5341\u5206\u306b\u84c4\u7a4d\u3057\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u4e88\u6e2c\u6a5f\u80fd\u3092\u5229\u7528\u3059\u308b\u969b\u306b\u306f\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306b\u914d\u616e\u3057\u305f\u30c7\u30fc\u30bf\u53ce\u96c6\u3092\u884c\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\r\n<p>&nbsp;<\/p>\r\n<h3>BigQuery\u304c\u7121\u6599\u7248\u3067\u3082\u5229\u7528\u3067\u304d\u308b<\/h3>\r\n<p>GA4\u3067\u306f\u3001BigQuery\u304c\u7121\u6599\u7248\u3067\u3082\u5229\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u00a0BigQuery\u306f\u3001Google\u304c\u63d0\u4f9b\u3059\u308b\u30af\u30e9\u30a6\u30c9\u30d9\u30fc\u30b9\u306e\u30c7\u30fc\u30bf\u30a6\u30a7\u30a2\u30cf\u30a6\u30b9\u30b5\u30fc\u30d3\u30b9\u3067\u3001\u5927\u91cf\u306e\u30c7\u30fc\u30bf\u3092\u9ad8\u901f\u306b\u51e6\u7406\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002GA4\u3068BigQuery\u3092\u9023\u643a\u3055\u305b\u308b\u3053\u3068\u3067\u3001GA4\u3067\u53d6\u5f97\u3057\u305f\u30c7\u30fc\u30bf\u3092BigQuery\u306b\u30a8\u30af\u30b9\u30dd\u30fc\u30c8\u3057\u3001\u3088\u308a\u8a73\u7d30\u306a\u5206\u6790\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\r\n<p>GA4\u3068BigQuery\u3092\u9023\u643a\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\r\n<p><strong>1.\u30c7\u30fc\u30bf\u306e\u53d6\u5f97\u304c\u53ef\u80fd<br \/><\/strong>GA4\u3067\u53d6\u5f97\u3057\u305f\u30c7\u30fc\u30bf\u3092BigQuery\u306b\u30a8\u30af\u30b9\u30dd\u30fc\u30c8\u3059\u308b\u3053\u3068\u3067\u3001SQL\u3092\u4f7f\u3063\u305f\u3088\u308a\u8a73\u7d30\u306a\u5206\u6790\u304c\u53ef\u3000\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\r\n<p><strong>2.GA4<\/strong><strong>\u30c7\u30fc\u30bf\u3068<\/strong><strong>BigQuery<\/strong><strong>\u30c7\u30fc\u30bf\u3092\u7d44\u307f\u5408\u308f\u305b\u3089\u308c\u308b<br \/><\/strong>BigQuery\u3092\u4f7f\u7528\u3057\u3066\u30c7\u30fc\u30bf\u3092\u7ba1\u7406\u3057\u3066\u3044\u308b\u5834\u5408\u306b\u306f\u3001GA4\u306e\u30c7\u30fc\u30bf\u3068\u7d44\u307f\u5408\u308f\u305b\u305f\u30c7\u30fc\u30bf\u5206\u6790\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\r\n<p><strong>3.BI<\/strong><strong>\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3057\u3066\u30c7\u30fc\u30bf\u3092\u53ef\u8996\u5316\u3067\u304d\u308b<br \/><\/strong>BigQuery\u306fBI\u30c4\u30fc\u30eb\u3068\u306e\u9023\u643a\u304c\u53ef\u80fd\u3067\u3059\u3002BI\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001GA4\u304b\u3089\u30a8\u30af\u30b9\u30dd\u30fc\u30c8\u3057\u305f\u30c7\u30fc\u30bf\u304b\u3089\u30b0\u30e9\u30d5\u3084\u8868\u3092\u4f5c\u6210\u3067\u304d\u307e\u3059\u3002<\/p>\r\n<p>GA4\u3068BigQuery\u3092\u9023\u643a\u3055\u305b\u308b\u65b9\u6cd5\u306f\u3001\u4ee5\u4e0b\u306e3\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\r\n<p>\u2474GCP\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u767b\u9332<br \/>\u2475\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u4f5c\u6210<br \/>\u2476GA4\u4e0a\u3067\u30ea\u30f3\u30af\u8a2d\u5b9a<\/p>\r\n<p>GA4\u3068BigQuery\u3092\u9023\u643a\u3055\u305b\u308b\u3053\u3068\u3067\u3001UA\u3067\u306f\u53d6\u5f97\u3067\u304d\u306a\u3044\u751f\u306e\u30c7\u30fc\u30bf\u3092\u30a8\u30af\u30b9\u30dd\u30fc\u30c8\u3067\u304d\u308b\u305f\u3081\u3001\u30c7\u30fc\u30bf\u5206\u6790\u306e\u7cbe\u5ea6\u3084\u81ea\u7531\u5ea6\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002\u00a0\u307e\u305f\u3001BigQuery\u306fBI\u30c4\u30fc\u30eb\u3068\u306e\u9023\u643a\u304c\u53ef\u80fd\u3067\u3042\u308b\u305f\u3081\u3001\u3088\u308a\u8a73\u7d30\u306a\u5206\u6790\u3084\u30c7\u30fc\u30bf\u306e\u53ef\u8996\u5316\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\r\n<p>&nbsp;<\/p>\r\n<h3>\u30c7\u30fc\u30bf\u53ce\u96c6\u304c\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u91cd\u8996\u306b\u306a\u3063\u305f<\/h3>\r\n<p>GA4\u3067\u306f\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u91cd\u8996\u306e\u30c7\u30fc\u30bf\u53ce\u96c6\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3057\u305f\u3002UA\u306b\u6bd4\u3079\u3001\u6a5f\u68b0\u5b66\u7fd2\u30e2\u30c7\u30eb\u304c\u5c0e\u5165\u3055\u308c\u3001\u30c7\u30d0\u30a4\u30b9\u5225\u306e\u5206\u65ad\u3055\u308c\u305f\u30c7\u30fc\u30bf\u3067\u306f\u306a\u304f\u9867\u5ba2\u4e2d\u5fc3\u306e\u30c7\u30fc\u30bf\u3092\u6e2c\u5b9a\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\r\n<p>\u307e\u305f\u3001GDPR\u3084CCPA\u306a\u3069\u306e\u30c7\u30fc\u30bf\u898f\u5236\u306b\u6e96\u62e0\u3057\u305f\u30c4\u30fc\u30eb\u306b\u306a\u3063\u3066\u304a\u308a\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u306b\u3082\u914d\u616e\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>GA4\u306b\u3064\u3044\u3066\u3001UA\u3068\u6bd4\u8f03\u3057\u306a\u304c\u3089\u7279\u5fb4\u3092\u898b\u3066\u304d\u307e\u3057\u305f\u304c\u3001\u3044\u304b\u304c\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\r\n<p><span><span class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">\u5f0a\u793e\u3067\u306fHP\u5236\u4f5c\u3084\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u3092\u884c\u3063\u305f\u969b\u306bGA4\u3092\u8a2d\u7f6e\u3057\u307e\u3059\u306e\u3067\u3001\u305d\u306e\u307e\u307e\u3059\u3050\u306b\u3054\u5229\u7528\u3044\u305f\u3060\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002WEB\u30b5\u30a4\u30c8\u516c\u958b\u5f8c\u306e\u5206\u6790\u306b\u305c\u3072\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\u3002<\/span><\/span><\/p>\r\n<p><span><span class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">\u305d\u3057\u3066\u3001WEB\u30b5\u30a4\u30c8\u306e\u72b6\u6cc1\u304c\u5206\u6790\u3067\u304d\u305f\u3089\u3001\u6709\u52b9\u306a\u6539\u5584\u7b56\u3092\u6253\u3063\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<br \/><\/span><\/span><span><span class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">\u5f0a\u793e\u3067\u306fWEB\u95a2\u4fc2\u306e\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u306b\u3082\u529b\u3092\u5165\u308c\u3066\u304a\u308a\u3001\u96c6\u3081\u305f\u30c7\u30fc\u30bf\u3092\u7d30\u304b\u304f\u5206\u6790\u3057\u3001\u304a\u5ba2\u69d8\u305d\u308c\u305e\u308c\u306b\u5fc5\u8981\u306a\u5bfe\u5fdc\u3092\u884c\u3063\u3066\u304a\u308a\u307e\u3059\u3002<br \/>\u300cWEB\u30b5\u30a4\u30c8\u3078\u306e\u30a2\u30af\u30bb\u30b9\u304c\u601d\u3046\u3088\u3046\u306b\u96c6\u307e\u3089\u306a\u3044\u300d\u300c\u30b5\u30a4\u30c8\u304b\u3089\u306e\u304a\u554f\u3044\u5408\u308f\u305b\u304c\u5168\u304f\u6765\u306a\u3044\u300d\u306a\u3069\u306e\u304a\u60a9\u307f\u304c\u3054\u3056\u3044\u307e\u3057\u305f\u3089\u3001\u3069\u3046\u305e\u304a\u6c17\u8efd\u306b\u3054\u76f8\u8ac7\u304f\u3060\u3055\u3044\u307e\u305b\u3002<\/span><\/span><\/p>","protected":false},"excerpt":{"rendered":"Google Analytics 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