{"id":753,"date":"2024-04-03T11:45:21","date_gmt":"2024-04-03T02:45:21","guid":{"rendered":"https:\/\/www.seo-kk.jp\/news\/?p=753"},"modified":"2024-07-25T15:40:11","modified_gmt":"2024-07-25T06:40:11","slug":"google%e3%82%b3%e3%82%a2%e3%82%a2%e3%83%83%e3%83%97%e3%83%87%e3%83%bc%e3%83%88%e3%81%ae%e6%ad%b4%e5%8f%b2%e3%81%a8%e3%82%a6%e3%82%a7%e3%83%96%e3%82%b5%e3%82%a4%e3%83%88%e9%9b%86%e5%ae%a2%e3%81%b8","status":"publish","type":"post","link":"https:\/\/www.seo-kk.jp\/news\/753.html","title":{"rendered":"Google\u30b3\u30a2\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306e\u6b74\u53f2\u3068\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u96c6\u5ba2\u3078\u306e\u5f71\u97ff"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.seo-kk.jp\/news\/wp-content\/uploads\/2023\/12\/PAK85_deskshiryou20131223-400x267.jpg\" alt=\"\" width=\"279\" height=\"187\" class=\"alignright  wp-image-656\" srcset=\"https:\/\/www.seo-kk.jp\/news\/wp-content\/uploads\/2023\/12\/PAK85_deskshiryou20131223-400x267.jpg 400w, https:\/\/www.seo-kk.jp\/news\/wp-content\/uploads\/2023\/12\/PAK85_deskshiryou20131223-1024x683.jpg 1024w, https:\/\/www.seo-kk.jp\/news\/wp-content\/uploads\/2023\/12\/PAK85_deskshiryou20131223-768x512.jpg 768w, https:\/\/www.seo-kk.jp\/news\/wp-content\/uploads\/2023\/12\/PAK85_deskshiryou20131223-1536x1024.jpg 1536w, https:\/\/www.seo-kk.jp\/news\/wp-content\/uploads\/2023\/12\/PAK85_deskshiryou20131223-2048x1365.jpg 2048w, https:\/\/www.seo-kk.jp\/news\/wp-content\/uploads\/2023\/12\/PAK85_deskshiryou20131223-624x416.jpg 624w\" sizes=\"auto, (max-width: 279px) 100vw, 279px\" \/>Google\u306e\u30b3\u30a2\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u5927\u898f\u6a21\u306a\u5909\u66f4\u3092\u6307\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306f\u3001\u691c\u7d22\u7d50\u679c\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306b\u5909\u52d5\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u306e\u3067\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u62c5\u5f53\u8005\u306f<span>Google<\/span>\u306e\u30b3\u30a2\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306e\u5185\u5bb9\u3092\u628a\u63e1\u3057\u3001\u5fc5\u8981\u306a\u5bfe\u7b56\u3092\u8b1b\u3058\u3066\u3044\u304b\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\r\n<p>\u3053\u3053\u3067\u306f\u3001\u904e\u53bb\u6570\u5e74\u9593\u306b\u767a\u751f\u3057\u305f\u4e3b\u8981\u306a<span>Google<\/span>\u30b3\u30a2\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306e\u6b74\u53f2\u3068\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u96c6\u5ba2\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u306b\u3064\u3044\u3066\u8003\u5bdf\u3057\u307e\u3059\u3002<\/p>\r\n<p>&nbsp;<\/p>\r\n<div id=\"mokuji\"><div>\u76ee\u6b21<\/div><ol><li class=\"mokuji1\"><a href=\"#anchor0\">Google\u306e\u30b3\u30a2\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306e\u6b74\u53f2<\/a><\/li><li class=\"mokuji1\"><a href=\"#anchor1\">\u5c06\u6765\u3078\u306e\u5f71\u97ff\u3068\u5bfe\u7b56<\/a><\/li><li class=\"mokuji1\"><a href=\"#anchor2\">\u307e\u3068\u3081<\/a><\/li><\/ol><\/div><div id=\"readtime\">\u3053\u306e\u8a18\u4e8b\u306f<span>\u7d044\u5206<\/span>\u3067\u8aad\u3081\u307e\u3059\u3002<\/div>\r\n<h3>Google\u306e\u30b3\u30a2\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306e\u6b74\u53f2<\/h3>\r\n<p>\u904e\u53bb\u306b<span>Google<\/span>\u304c\u884c\u3063\u305f\u7279\u306b\u5f71\u97ff\u304c\u5927\u304d\u304b\u3063\u305f\u30b3\u30a2\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306e\u4e2d\u304b\u3089\u3001<span>10<\/span>\u500b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\r\n<p><strong>\u2714\u30d1\u30f3\u30c0\uff08Panda\uff09<br \/><\/strong>2011\u5e74\u306b\u5c0e\u5165\u3055\u308c\u305f\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3067\u3001\u4f4e\u54c1\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6392\u9664\u3059\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u307e\u3057\u305f\u3002<\/p>\r\n<p><strong>\u2714\u30da\u30f3\u30ae\u30f3\uff08Penguin\uff09<\/strong><br \/>2012\u5e74\u306b\u5c0e\u5165\u3055\u308c\u305f\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3067\u3001\u4e0d\u81ea\u7136\u306a\u30ea\u30f3\u30af\u69cb\u7bc9\u3092\u6392\u9664\u3057\u307e\u3057\u305f\u3002<\/p>\r\n<p><strong>\u2714\u30cf\u30df\u30f3\u30b0\u30d0\u30fc\u30c9\uff08Hummingbird\uff09<\/strong><br \/><span>2013<\/span>\u5e74\u306b\u5c0e\u5165\u3055\u308c\u305f\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3067\u3001\u691c\u7d22\u30af\u30a8\u30ea\u306e\u610f\u56f3\u3092\u7406\u89e3\u3059\u308b\u80fd\u529b\u3092\u5411\u4e0a\u3055\u305b\u307e\u3057\u305f\u3002<\/p>\r\n<p><strong>\u2714\u30e2\u30d0\u30a4\u30eb\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\uff08Mobile-Friendly\uff09<br \/><\/strong>2015\u5e74\u306b\u5c0e\u5165\u3055\u308c\u305f\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3067\u3001\u30e2\u30d0\u30a4\u30eb\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u306a\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u512a\u9047\u3057\u307e\u3057\u305f\u3002<\/p>\r\n<p><strong>\u2714<span>\u30e9\u30f3\u30af\u30d6\u30ec\u30a4\u30f3<\/span>\uff08RankBrain\uff09<\/strong><br \/>2015\u5e74\u306b\u5c0e\u5165\u3055\u308c\u305f\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3067\u3001\u6a5f\u68b0\u5b66\u7fd2\u3092\u5229\u7528\u3057\u3066\u691c\u7d22\u30af\u30a8\u30ea\u3092\u7406\u89e3\u3059\u308b\u80fd\u529b\u3092\u5411\u4e0a\u3055\u305b\u307e\u3057\u305f\u3002<\/p>\r\n<p><strong>\u2714\u30dd\u30bb\u30a4\u30c9\u30f3\uff08Possum\uff09<\/strong><br \/>2016\u5e74\u306b\u5c0e\u5165\u3055\u308c\u305f\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3067\u3001\u30ed\u30fc\u30ab\u30eb\u691c\u7d22\u306e\u7cbe\u5ea6\u3092\u5411\u4e0a\u3055\u305b\u307e\u3057\u305f\u3002<\/p>\r\n<p><strong>\u2714\u30d5\u30a1\u30f3\u30c8\u30e0\uff08Phantom\uff09<\/strong><br \/>2015\u5e74\u304b\u3089<span>2016<\/span>\u5e74\u306b\u304b\u3051\u3066\u8907\u6570\u56de\u5c0e\u5165\u3055\u308c\u305f\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3067\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u54c1\u8cea\u3068\u30b5\u30a4\u30c8\u306e\u4fe1\u983c\u6027\u306b\u7126\u70b9\u3092\u5f53\u3066\u307e\u3057\u305f\u3002<\/p>\r\n<p><strong>\u2714\u30d6\u30ed\u30fc\u30c9\u30b3\u30a2\uff08Broad Core\uff09<\/strong><br \/>2018\u5e74\u306b\u5c0e\u5165\u3055\u308c\u305f\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3067\u3001\u5e83\u7bc4\u306a\u5909\u66f4\u304c\u884c\u308f\u308c\u307e\u3057\u305f\u304c\u3001\u5177\u4f53\u7684\u306a\u8a73\u7d30\u306f\u516c\u958b\u3055\u308c\u3066\u3044\u307e\u305b\u3093\u3002<\/p>\r\n<p><strong>\u2714\u30d0\u30fc\u30c8\uff08BERT\uff09<\/strong><br \/>2019\u5e74\u306b\u5c0e\u5165\u3055\u308c\u305f\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3067\u3001\u81ea\u7136\u8a00\u8a9e\u51e6\u7406\u306e\u80fd\u529b\u3092\u5411\u4e0a\u3055\u305b\u307e\u3057\u305f\u3002<\/p>\r\n<p><strong>\u2714\u30e1\u30a4\uff08May\uff09<\/strong><br \/>2020\u5e74<span>5<\/span>\u6708\u306b\u5c0e\u5165\u3055\u308c\u305f\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3067\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306b\u7126\u70b9\u3092\u5f53\u3066\u307e\u3057\u305f\u3002<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>\u3053\u308c\u3089\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306f\u3001<span>Google<\/span>\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u6539\u5584\u3084\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3057\u305f\u3002<\/p>\r\n<p>&nbsp;<\/p>\r\n<h3>\u5c06\u6765\u3078\u306e\u5f71\u97ff\u3068\u5bfe\u7b56<\/h3>\r\n<p>\u4eca\u5f8c\u3082<span>Google<\/span>\u306f\u5b9a\u671f\u7684\u306b\u30b3\u30a2\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3092\u5b9f\u65bd\u3057\u3001\u5c06\u6765\u7684\u306b\u3082\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u30e9\u30f3\u30ad\u30f3\u30b0\u3084\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3067\u3057\u3087\u3046\u3002\u3053\u306e\u5f71\u97ff\u306b\u5bfe\u51e6\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u5bfe\u7b56\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\r\n<p>&nbsp;<\/p>\r\n<p><strong>\u2714\u54c1\u8cea\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u63d0\u4f9b<br \/><\/strong>Google\u306f\u5e38\u306b\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u91cd\u8996\u3057\u3066\u304a\u308a\u3001\u4fa1\u5024\u306e\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30e9\u30f3\u30af\u4ed8\u3051\u306e\u91cd\u8981\u306a\u8981\u7d20\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u5c06\u6765\u3082\u54c1\u8cea\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3057\u7d9a\u3051\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\r\n<p><strong>\u2714\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u6700\u9069\u5316<br \/><\/strong>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u30da\u30fc\u30b8\u306e\u8aad\u307f\u8fbc\u307f\u901f\u5ea6\u306e\u6700\u9069\u5316\u3084\u30e2\u30d0\u30a4\u30eb\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u6027\u306e\u5411\u4e0a\u306a\u3069\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u5feb\u9069\u306b\u5229\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u52aa\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\r\n<p><strong>\u2714\u30ea\u30f3\u30af\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u306e\u7ba1\u7406<br \/><\/strong>\u4e0d\u81ea\u7136\u306a\u30ea\u30f3\u30af\u3084\u4f4e\u54c1\u8cea\u306a\u30ea\u30f3\u30af\u306f\u3001<span>Google<\/span>\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u3088\u3063\u3066\u30da\u30ca\u30eb\u30c6\u30a3\u3092\u53d7\u3051\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u30ea\u30f3\u30af\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u3092\u5b9a\u671f\u7684\u306b\u30af\u30ea\u30fc\u30f3\u30ca\u30c3\u30d7\u3057\u3001\u8cea\u306e\u9ad8\u3044\u30d0\u30c3\u30af\u30ea\u30f3\u30af\u3092\u5897\u3084\u3059\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\r\n<p><strong>\u2714\u30c6\u30af\u30cb\u30ab\u30eb<span>SEO<\/span>\u306e\u6700\u9069\u5316<br \/><\/strong>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30c6\u30af\u30cb\u30ab\u30eb\u306a\u5074\u9762\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002\u30b5\u30a4\u30c8\u306e\u30af\u30ed\u30fc\u30e9\u30d3\u30ea\u30c6\u30a3\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u3001<span>robots.txt<\/span>\u30d5\u30a1\u30a4\u30eb\u3084\u30b5\u30a4\u30c8\u30de\u30c3\u30d7\u3092\u9069\u5207\u306b\u7ba1\u7406\u3057\u3001\u30da\u30fc\u30b8\u306e\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u72b6\u6cc1\u3092\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\r\n<p><strong>\u2714\u30c7\u30fc\u30bf\u306e\u5206\u6790\u3068\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0<br \/><\/strong>Google\u30b3\u30a2\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u304c\u30ea\u30ea\u30fc\u30b9\u3055\u308c\u305f\u5f8c\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3084\u30e9\u30f3\u30ad\u30f3\u30b0\u306e\u5909\u52d5\u3092\u6ce8\u610f\u6df1\u304f\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3057\u3001\u5f71\u97ff\u3092\u628a\u63e1\u3057\u307e\u3057\u3087\u3046\u3002\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3066\u5bfe\u7b56\u3092\u691c\u8a0e\u3057\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u6226\u7565\u3092\u4fee\u6b63\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\r\n<p>&nbsp;<\/p>\r\n<h3>\u307e\u3068\u3081<\/h3>\r\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.seo-kk.jp\/news\/wp-content\/uploads\/2023\/12\/27205265_s-400x267.jpg\" alt=\"\" width=\"263\" height=\"175\" class=\"alignright  wp-image-635\" srcset=\"https:\/\/www.seo-kk.jp\/news\/wp-content\/uploads\/2023\/12\/27205265_s-400x267.jpg 400w, https:\/\/www.seo-kk.jp\/news\/wp-content\/uploads\/2023\/12\/27205265_s-624x416.jpg 624w, https:\/\/www.seo-kk.jp\/news\/wp-content\/uploads\/2023\/12\/27205265_s.jpg 640w\" sizes=\"auto, (max-width: 263px) 100vw, 263px\" \/>Google\u306e\u30b3\u30a2\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u3084\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306b\u654f\u611f\u306b\u5bfe\u5fdc\u3057\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u54c1\u8cea\u5411\u4e0a\u3084\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u6700\u9069\u5316\u306a\u3069\u3001\u30b5\u30a4\u30c8\u306e\u6539\u5584\u306b\u53d6\u308a\u7d44\u3080\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u4e0a\u3067\u306e\u7af6\u4e89\u529b\u3092\u7dad\u6301\u3057\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u304b\u3089\u306e\u96c6\u5ba2\u3092\u4fc3\u9032\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\r\n<p>&nbsp;<\/p>\r\n<p><span style=\"color: #333399\"><strong>\u300c\u6700\u8fd1\u691c\u7d22\u9806\u4f4d\u304c\u4e0b\u304c\u3063\u3066\u304d\u3066\u3044\u308b\u300d<\/strong><\/span><\/p>\r\n<p><span style=\"color: #333399\"><strong>\u300c10\u5e74\u9593\u3001\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u306e\u898b\u76f4\u3057\u3092\u3057\u3066\u3044\u306a\u3044\u300d<\/strong><\/span><\/p>\r\n<p><span style=\"color: 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