{"id":968,"date":"2024-07-03T13:43:47","date_gmt":"2024-07-03T04:43:47","guid":{"rendered":"https:\/\/www.seo-kk.jp\/news\/?p=968"},"modified":"2024-07-25T15:52:52","modified_gmt":"2024-07-25T06:52:52","slug":"it%e7%94%a8%e8%aa%9e%e9%9b%86%e3%80%90google%e5%ba%83%e5%91%8a%e7%b7%a8%e3%80%91","status":"publish","type":"post","link":"https:\/\/www.seo-kk.jp\/news\/968.html","title":{"rendered":"IT\u7528\u8a9e\u96c6\u3010Google\u5e83\u544a\u7de8\u3011"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.seo-kk.jp\/news\/wp-content\/uploads\/2024\/06\/83df606f-430b-4aef-850d-5e9e2889c9e5-400x400.jpg\" alt=\"\" width=\"215\" height=\"215\" class=\"alignright  wp-image-981\" srcset=\"https:\/\/www.seo-kk.jp\/news\/wp-content\/uploads\/2024\/06\/83df606f-430b-4aef-850d-5e9e2889c9e5-400x400.jpg 400w, https:\/\/www.seo-kk.jp\/news\/wp-content\/uploads\/2024\/06\/83df606f-430b-4aef-850d-5e9e2889c9e5-150x150.jpg 150w, https:\/\/www.seo-kk.jp\/news\/wp-content\/uploads\/2024\/06\/83df606f-430b-4aef-850d-5e9e2889c9e5-768x768.jpg 768w, https:\/\/www.seo-kk.jp\/news\/wp-content\/uploads\/2024\/06\/83df606f-430b-4aef-850d-5e9e2889c9e5-624x624.jpg 624w, https:\/\/www.seo-kk.jp\/news\/wp-content\/uploads\/2024\/06\/83df606f-430b-4aef-850d-5e9e2889c9e5.jpg 1024w\" sizes=\"auto, (max-width: 215px) 100vw, 215px\" \/>\u8fd1\u5e74\u3001<span>AI<\/span>\u7b49\u306e\u65b0\u3057\u3044\u6280\u8853\u306e\u5c0e\u5165\u306b\u3088\u3063\u3066\u3001<span>Google<\/span>\u5e83\u544a\u306f\u6025\u901f\u306b\u9032\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u9ad8\u5ea6\u3067\u52b9\u679c\u7684\u306a\u5e83\u544a\u904b\u7528\u304c\u53ef\u80fd\u3068\u306a\u308b\u3068\u540c\u6642\u306b\u3001\u914d\u4fe1\u884c\u3046\u305f\u3081\u306e\u7ba1\u7406\u753b\u9762\u3082\u65b0\u6a5f\u80fd\u304c\u8ffd\u52a0\u3055\u308c\u3001\u899a\u3048\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u8a00\u8449\u3084\u65bd\u7b56\u304c\u5897\u3048\u3001\u5e83\u544a\u904b\u7528\u304c\u307e\u3059\u307e\u3059\u8907\u96d1\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\r\n<p>\u4eca\u56de\u306e\u8a18\u4e8b\u3067\u306f\u3001<span>Google<\/span>\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u969b\u306b\u76ee\u306b\u3059\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u30ef\u30fc\u30c9\u3092\u3001\u521d\u7d1a\u8005\u5411\u3051\u3001\u4e2d\u7d1a\u8005\u5411\u3051\u3001\u4e0a\u7d1a\u8005\u5411\u3051\u306b\u305d\u308c\u305e\u308c\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\r\n<p>\u5e83\u544a\u914d\u4fe1\u306e\u969b\u306b\u304a\u5f79\u306b\u7acb\u3064\u3068\u601d\u3044\u307e\u3059\u306e\u3067\u3001\u662f\u975e\u3054\u53c2\u8003\u306b\u3057\u3066\u4e0b\u3055\u3044\u3002<\/p>\r\n<p>&nbsp;<\/p>\r\n<div id=\"mokuji\"><div>\u76ee\u6b21<\/div><ol><li class=\"mokuji1\"><a href=\"#anchor0\">\u521d\u7d1a\u8005\u5411\u3051Google\u5e83\u544a\u95a2\u9023\u7528\u8a9e<\/a><\/li><li class=\"mokuji1\"><a href=\"#anchor1\">\u4e2d\u7d1a\u8005\u5411\u3051Google\u5e83\u544a\u95a2\u9023\u7528\u8a9e<\/a><\/li><li class=\"mokuji1\"><a href=\"#anchor2\">\u4e0a\u7d1a\u8005\u5411\u3051Google\u5e83\u544a\u95a2\u9023\u7528\u8a9e<\/a><\/li><li class=\"mokuji1\"><a href=\"#anchor3\">\u307e\u3068\u3081<\/a><\/li><\/ol><\/div><div id=\"readtime\">\u3053\u306e\u8a18\u4e8b\u306f<span>\u7d046\u5206<\/span>\u3067\u8aad\u3081\u307e\u3059\u3002<\/div>\r\n<p>&nbsp;<\/p>\r\n<h3>\u521d\u7d1a\u8005\u5411\u3051Google\u5e83\u544a\u95a2\u9023\u7528\u8a9e<\/h3>\r\n<ul>\r\n<li><span> <\/span><strong>\u30af\u30ea\u30c3\u30af\u7387\uff08<span>CTR<\/span>\uff1a<span>Click-Through Rate<\/span>\uff09<\/strong><\/li>\r\n<\/ul>\r\n<p>\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u305f\u56de\u6570\u306b\u5bfe\u3057\u3066\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u56de\u6570\u306e\u5272\u5408\u3002\u30af\u30ea\u30c3\u30af\u6570\u3092\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u3067\u5272\u3063\u305f\u3082\u306e\u3002<\/p>\r\n<ul>\r\n<li><span> <\/span><strong>\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\uff08<span>Impression<\/span>\uff09<\/strong><\/li>\r\n<\/ul>\r\n<p>\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u305f\u56de\u6570\u3002\u30e6\u30fc\u30b6\u30fc\u304c\u5e83\u544a\u3092\u898b\u305f\u56de\u6570\u3092\u6307\u3059\u3002<\/p>\r\n<ul>\r\n<li><span> <\/span><strong>\u65e5\u4e88\u7b97\uff08<span>Daily Budget<\/span>\uff09<\/strong><\/li>\r\n<\/ul>\r\n<p>\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u304a\u3051\u308b<span>1<\/span>\u65e5\u306e\u4e88\u7b97\u984d\u3002<span>1<\/span>\u65e5\u306b\u4f7f\u3044\u305f\u3044\u6700\u5927\u306e\u5e83\u544a\u8cbb\u7528\u3092\u8a2d\u5b9a\u3059\u308b\u3002<\/p>\r\n<ul>\r\n<li><span> <\/span><strong>\u5e83\u544a\u30b0\u30eb\u30fc\u30d7\uff08<span>Ad Group<\/span>\uff09<\/strong><\/li>\r\n<\/ul>\r\n<p>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5185\u306e\u5e83\u544a\u306e\u96c6\u5408\u3002\u7279\u5b9a\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u95a2\u9023\u3059\u308b\u5e83\u544a\u3092\u307e\u3068\u3081\u308b\u5358\u4f4d\u3002<\/p>\r\n<ul>\r\n<li><span> <\/span><strong>\u30ad\u30fc\u30ef\u30fc\u30c9\uff08<span>Keyword<\/span>\uff09<\/strong><\/li>\r\n<\/ul>\r\n<p>\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u308b\u691c\u7d22\u30af\u30a8\u30ea\u3092\u5b9a\u7fa9\u3059\u308b\u8a9e\u53e5\u3002\u30e6\u30fc\u30b6\u30fc\u304c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u5165\u529b\u3059\u308b\u5358\u8a9e\u3084\u30d5\u30ec\u30fc\u30ba\u3002<\/p>\r\n<ul>\r\n<li><span> <\/span><strong>\u30c6\u30ad\u30b9\u30c8\u5e83\u544a\uff08<span>Text Ad<\/span>\uff09<\/strong><\/li>\r\n<\/ul>\r\n<p>\u691c\u7d22\u7d50\u679c\u30da\u30fc\u30b8\u306b\u8868\u793a\u3055\u308c\u308b\u30b7\u30f3\u30d7\u30eb\u306a\u5e83\u544a\u5f62\u5f0f\u3002\u898b\u51fa\u3057\u3001\u8aac\u660e\u6587\u3001<span>URL<\/span>\u304b\u3089\u69cb\u6210\u3055\u308c\u308b\u3002<\/p>\r\n<ul>\r\n<li><span> <\/span><strong>\u30b3\u30fc\u30eb\u30a2\u30a6\u30c8\uff08<span>Callout<\/span>\uff09<\/strong><\/li>\r\n<\/ul>\r\n<p>\u5e83\u544a\u306e\u62e1\u5f35\u6a5f\u80fd\u306e\u4e00\u3064\u3067\u3001\u8ffd\u52a0\u306e\u8aac\u660e\u3084\u7279\u5178\u3092\u77ed\u3044\u30d5\u30ec\u30fc\u30ba\u3067\u8868\u793a\u3059\u308b\u90e8\u5206\u3002<\/p>\r\n<ul>\r\n<li><span> <\/span><strong>\u62e1\u5f35\u6a5f\u80fd\uff08<span>Ad Extensions<\/span>\uff09<\/strong><\/li>\r\n<\/ul>\r\n<p>\u5e83\u544a\u306b\u8ffd\u52a0\u306e\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306e\u6a5f\u80fd\u3002\u96fb\u8a71\u756a\u53f7\u3001\u4f4f\u6240\u3001\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u306a\u3069\u3092\u542b\u3080\u3002<\/p>\r\n<ul>\r\n<li><span> <\/span><strong>\u8868\u793a<span>URL<\/span>\uff08<span>Display URL<\/span>\uff09<\/strong><\/li>\r\n<\/ul>\r\n<p>\u5e83\u544a\u306b\u8868\u793a\u3055\u308c\u308b<span>URL<\/span>\u3002\u5b9f\u969b\u306e\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3068\u306f\u7570\u306a\u308b\u5834\u5408\u304c\u3042\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u308f\u304b\u308a\u3084\u3059\u3044\u5f62\u5f0f\u306b\u3059\u308b\u3002<\/p>\r\n<ul>\r\n<li><span> <\/span><strong>\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\uff08<span>Ad Campaign<\/span>\uff09<\/strong><\/li>\r\n<\/ul>\r\n<p>\u7279\u5b9a\u306e\u76ee\u7684\u3092\u6301\u3063\u305f\u5e83\u544a\u306e\u96c6\u5408\u3002\u8a2d\u5b9a\u3057\u305f\u4e88\u7b97\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3001\u5e83\u544a\u306e\u7a2e\u985e\u306a\u3069\u306b\u57fa\u3065\u3044\u3066\u904b\u7528\u3055\u308c\u308b\u3002<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n<h3>\u4e2d\u7d1a\u8005\u5411\u3051Google\u5e83\u544a\u95a2\u9023\u7528\u8a9e<\/h3>\r\n<ul>\r\n<li><span> <\/span><strong>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\uff08<span>Conversion Tracking<\/span>\uff09<\/strong><\/li>\r\n<\/ul>\r\n<p>\u30e6\u30fc\u30b6\u30fc\u304c\u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u304b\u3089\u7279\u5b9a\u306e\u30a2\u30af\u30b7\u30e7\u30f3\uff08\u8cfc\u5165\u3001\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u3001\u554f\u3044\u5408\u308f\u305b\u306a\u3069\uff09\u3092\u5b8c\u4e86\u3059\u308b\u307e\u3067\u306e\u6d41\u308c\u3092\u8ffd\u8de1\u3059\u308b\u305f\u3081\u306e\u30c4\u30fc\u30eb\u3002<\/p>\r\n<ul>\r\n<li><span> <\/span><strong>\u54c1\u8cea\u30b9\u30b3\u30a2\uff08<span>Quality Score<\/span>\uff09<\/strong><\/li>\r\n<\/ul>\r\n<p>\u5e83\u544a\u306e\u95a2\u9023\u6027\u3084\u54c1\u8cea\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306e\u6307\u6a19\u3002\u5e83\u544a\u306e\u30af\u30ea\u30c3\u30af\u7387\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u54c1\u8cea\u3001\u5e83\u544a\u306e\u95a2\u9023\u6027\u306a\u3069\u304c\u5f71\u97ff\u3059\u308b\u3002<\/p>\r\n<ul>\r\n<li><span> <\/span><strong>\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08<span>Remarketing<\/span>\uff09<\/strong><\/li>\r\n<\/ul>\r\n<p>\u904e\u53bb\u306b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u305f\u3053\u3068\u304c\u3042\u308b\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u518d\u5ea6\u5e83\u544a\u3092\u8868\u793a\u3059\u308b\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3002<\/p>\r\n<ul>\r\n<li><span> <\/span><strong>\u30af\u30ea\u30c3\u30af\u5358\u4fa1\uff08<span>CPC<\/span>\uff1a<span>Cost Per Click<\/span>\uff09<\/strong><\/li>\r\n<\/ul>\r\n<p>\u5e83\u544a\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u308b\u305f\u3073\u306b\u767a\u751f\u3059\u308b\u8cbb\u7528\u3002\u5e83\u544a\u8cbb\u3092\u30af\u30ea\u30c3\u30af\u6570\u3067\u5272\u3063\u305f\u3082\u306e\u3002<\/p>\r\n<ul>\r\n<li><span> <\/span><strong>\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u30b7\u30a7\u30a2\uff08<span>Impression Share<\/span>\uff09<\/strong><\/li>\r\n<\/ul>\r\n<p>\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u305f\u56de\u6570\u306e\u5272\u5408\u3002\u5b9f\u969b\u306e\u8868\u793a\u56de\u6570\u3092\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u3063\u305f\u5168\u4f53\u306e\u56de\u6570\u3067\u5272\u3063\u305f\u3082\u306e\u3002<\/p>\r\n<ul>\r\n<li><span> <\/span><strong>\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u4f53\u9a13\uff08<span>Landing Page Experience<\/span>\uff09<\/strong><\/li>\r\n<\/ul>\r\n<p>\u30e6\u30fc\u30b6\u30fc\u304c\u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u5f8c\u306b\u8a2a\u308c\u308b\u30da\u30fc\u30b8\u306e\u54c1\u8cea\u3092\u8a55\u4fa1\u3059\u308b\u6307\u6a19\u3002\u30da\u30fc\u30b8\u306e\u8aad\u307f\u8fbc\u307f\u901f\u5ea6\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u95a2\u9023\u6027\u304c\u5f71\u97ff\u3059\u308b\u3002<\/p>\r\n<ul>\r\n<li><span> <\/span><strong>\u5e83\u544a\u30e9\u30f3\u30af\uff08<span>Ad Rank<\/span>\uff09<\/strong><\/li>\r\n<\/ul>\r\n<p>\u5e83\u544a\u306e\u63b2\u8f09\u9806\u4f4d\u3092\u6c7a\u5b9a\u3059\u308b\u305f\u3081\u306e\u6307\u6a19\u3002\u5165\u672d\u984d\u3001\u54c1\u8cea\u30b9\u30b3\u30a2\u3001\u5e83\u544a\u306e\u95a2\u9023\u6027\u306a\u3069\u304c\u5f71\u97ff\u3059\u308b\u3002<\/p>\r\n<ul>\r\n<li><span> <\/span><strong>\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\uff08<span>Google Display Network<\/span>\uff1a<span>GDN<\/span>\uff09<\/strong><\/li>\r\n<\/ul>\r\n<p><span>Google<\/span>\u306e\u63d0\u643a\u30b5\u30a4\u30c8\u306b\u5e83\u544a\u3092\u8868\u793a\u3059\u308b\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3002\u30c6\u30ad\u30b9\u30c8\u5e83\u544a\u3001\u30d0\u30ca\u30fc\u5e83\u544a\u3001\u52d5\u753b\u5e83\u544a\u306a\u3069\u304c\u542b\u307e\u308c\u308b\u3002<\/p>\r\n<ul>\r\n<li><span> <\/span><strong>\u30ad\u30fc\u30ef\u30fc\u30c9\u30d7\u30e9\u30f3\u30ca\u30fc\uff08<span>Keyword Planner<\/span>\uff09<\/strong><\/li>\r\n<\/ul>\r\n<p>\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u305f\u3081\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u30ea\u30b5\u30fc\u30c1\u30c4\u30fc\u30eb\u3002\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u3084\u7af6\u4e89\u5ea6\u3001\u63a8\u5b9a\u5165\u672d\u984d\u306a\u3069\u306e\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3059\u308b\u3002<\/p>\r\n<ul>\r\n<li><span> <\/span><strong>\u30a8\u30f3\u30cf\u30f3\u30b9\u30c8<span>CPC<\/span>\uff08<span>Enhanced CPC<\/span>\uff09<\/strong><\/li>\r\n<\/ul>\r\n<p>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u30af\u30ea\u30c3\u30af\u306b\u5bfe\u3057\u3066\u3001\u81ea\u52d5\u7684\u306b\u5165\u672d\u984d\u3092\u8abf\u6574\u3059\u308b\u6a5f\u80fd\u3002\u624b\u52d5\u5165\u672d\u6226\u7565\u3092\u88dc\u5b8c\u3059\u308b\u3002<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n<h3>\u4e0a\u7d1a\u8005\u5411\u3051Google\u5e83\u544a\u95a2\u9023\u7528\u8a9e<\/h3>\r\n<ul>\r\n<li><span> <\/span><strong>\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\uff08<span>Attribution Model<\/span>\uff09<\/strong><\/li>\r\n<\/ul>\r\n<p>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u81f3\u308b\u307e\u3067\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u8907\u6570\u306e\u63a5\u89e6\u70b9\u306b\u5bfe\u3057\u3066\u3001\u3069\u306e\u3088\u3046\u306b\u4fa1\u5024\u3092\u5272\u308a\u632f\u308b\u304b\u3092\u6c7a\u5b9a\u3059\u308b\u30e2\u30c7\u30eb\u3002\u4f8b\u3068\u3057\u3066\u3001\u6700\u7d42\u30af\u30ea\u30c3\u30af\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u3001\u7dda\u5f62\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u306a\u3069\u304c\u3042\u308b\u3002<\/p>\r\n<ul>\r\n<li><span> <\/span><strong>\u52d5\u7684\u691c\u7d22\u5e83\u544a\uff08<span>Dynamic Search Ads: DSA<\/span>\uff09<\/strong><\/li>\r\n<\/ul>\r\n<p>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u57fa\u3065\u3044\u3066\u81ea\u52d5\u7684\u306b\u5e83\u544a\u898b\u51fa\u3057\u3084\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u751f\u6210\u3059\u308b\u5e83\u544a\u5f62\u5f0f\u3002<\/p>\r\n<ul>\r\n<li><span> <\/span><strong>\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\uff08<span>First-Party Data<\/span>\uff09<\/strong><\/li>\r\n<\/ul>\r\n<p>\u4f01\u696d\u304c\u76f4\u63a5\u53ce\u96c6\u3057\u305f\u9867\u5ba2\u30c7\u30fc\u30bf\u3002\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u8a2a\u554f\u8005\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3084\u8cfc\u8cb7\u5c65\u6b74\u306a\u3069\u3092\u542b\u3080\u3002<\/p>\r\n<ul>\r\n<li><span> <\/span><strong>\u30ab\u30b9\u30bf\u30e0\u30a4\u30f3\u30c6\u30f3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\uff08<span>Custom Intent Audiences<\/span>\uff09<\/strong><\/li>\r\n<\/ul>\r\n<p>\u7279\u5b9a\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3084<span>URL<\/span>\u306b\u57fa\u3065\u3044\u3066\u4f5c\u6210\u3055\u308c\u308b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bb\u30b0\u30e1\u30f3\u30c8\u3002\u30e6\u30fc\u30b6\u30fc\u306e\u610f\u56f3\u306b\u5408\u308f\u305b\u305f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u3002<\/p>\r\n<ul>\r\n<li><span> <\/span><strong>\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bb\u30b0\u30e1\u30f3\u30c8\uff08<span>Audience Segmentation<\/span>\uff09<\/strong><\/li>\r\n<\/ul>\r\n<p>\u5e83\u544a\u3092\u8868\u793a\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u3092\u7279\u5b9a\u306e\u5c5e\u6027\uff08\u5e74\u9f62\u3001\u6027\u5225\u3001\u8208\u5473\u3001\u884c\u52d5\u306a\u3069\uff09\u3067\u5206\u985e\u3059\u308b\u624b\u6cd5\u3002<\/p>\r\n<ul>\r\n<li><span> <\/span><strong>\u30d5\u30ea\u30af\u30a8\u30f3\u30b7\u30fc\u30ad\u30e3\u30c3\u30d7\uff08<span>Frequency Cap<\/span>\uff09<\/strong><\/li>\r\n<\/ul>\r\n<p>\u4e00\u5b9a\u671f\u9593\u5185\u306b\u7279\u5b9a\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u8868\u793a\u3055\u308c\u308b\u5e83\u544a\u306e\u56de\u6570\u3092\u5236\u9650\u3059\u308b\u8a2d\u5b9a\u3002<\/p>\r\n<ul>\r\n<li><span> <\/span><strong>\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\uff08<span>Programmatic Advertising<\/span>\uff09<\/strong><\/li>\r\n<\/ul>\r\n<p>\u81ea\u52d5\u5316\u3055\u308c\u305f\u30b7\u30b9\u30c6\u30e0\u3067\u5e83\u544a\u30b9\u30da\u30fc\u30b9\u306e\u8cfc\u5165\u3068\u8ca9\u58f2\u3092\u884c\u3046\u5e83\u544a\u624b\u6cd5\u3002\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u5165\u672d\u3092\u884c\u3046<span>RTB<\/span>\uff08\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30d3\u30c3\u30c7\u30a3\u30f3\u30b0\uff09\u3092\u542b\u3080\u3002<\/p>\r\n<ul>\r\n<li><span> <\/span><strong>\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u30fb\u30a2\u30c9\u30d0\u30f3\u30b9\u30c8\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff08<span>Display Advanced Targeting<\/span>\uff09<\/strong><\/li>\r\n<\/ul>\r\n<p>\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3001\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3001\u30a4\u30f3\u30c6\u30ec\u30b9\u30c8\u30ab\u30c6\u30b4\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306a\u3069\u3001\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306b\u304a\u3051\u308b\u9ad8\u5ea6\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3002<\/p>\r\n<ul>\r\n<li><span> <\/span><strong>\u30b9\u30af\u30ea\u30d7\u30c8\uff08<span>Google Ads Scripts<\/span>\uff09<\/strong><\/li>\r\n<\/ul>\r\n<p><span>JavaScript<\/span>\u3092\u4f7f\u7528\u3057\u3066\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u81ea\u52d5\u5316\u3059\u308b\u30c4\u30fc\u30eb\u3002\u5165\u672d\u8abf\u6574\u3084\u30ec\u30dd\u30fc\u30c8\u751f\u6210\u306a\u3069\u306e\u30bf\u30b9\u30af\u3092\u52b9\u7387\u5316\u3067\u304d\u308b\u3002<\/p>\r\n<ul>\r\n<li><span> <\/span><strong>\u30d3\u30b8\u30e5\u30a2\u30eb\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\uff08<span>Visual Sitelinks<\/span>\uff09<\/strong><\/li>\r\n<\/ul>\r\n<p>\u901a\u5e38\u306e\u30c6\u30ad\u30b9\u30c8\u30ea\u30f3\u30af\u306b\u753b\u50cf\u3092\u8ffd\u52a0\u3057\u305f\u62e1\u5f35\u6a5f\u80fd\u3002\u30af\u30ea\u30c3\u30af\u7387\u306e\u5411\u4e0a\u3092\u76ee\u7684\u3068\u3059\u308b\u3002<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n<h3>\u307e\u3068\u3081<\/h3>\r\n<p><span>IT<\/span>\u7528\u8a9e\u96c6\u3010<span>Google<\/span>\u5e83\u544a\u7de8\u3011\u306f\u3044\u304b\u304c\u3067\u3057\u305f\u304b\uff1f<\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.seo-kk.jp\/news\/wp-content\/uploads\/2024\/06\/HP\u5c02\u7528\u30af\u30ea\u30cb\u30c3\u30af-400x363.png\" alt=\"\" width=\"240\" height=\"218\" class=\"alignright  wp-image-974\" srcset=\"https:\/\/www.seo-kk.jp\/news\/wp-content\/uploads\/2024\/06\/HP\u5c02\u7528\u30af\u30ea\u30cb\u30c3\u30af-400x363.png 400w, https:\/\/www.seo-kk.jp\/news\/wp-content\/uploads\/2024\/06\/HP\u5c02\u7528\u30af\u30ea\u30cb\u30c3\u30af-624x566.png 624w, https:\/\/www.seo-kk.jp\/news\/wp-content\/uploads\/2024\/06\/HP\u5c02\u7528\u30af\u30ea\u30cb\u30c3\u30af.png 672w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/>\u4eca\u56de\u3054\u7d39\u4ecb\u3057\u305f<span>Google<\/span>\u5e83\u544a\u95a2\u9023\u7528\u8a9e\u306f\u305d\u308c\u305e\u308c\u307b\u3093\u306e\u4e00\u90e8\u3067\u3001\u5b9f\u969b\u306b<span>Google<\/span>\u5e83\u544a\u3092\u914d\u4fe1\u3057\u3066\u3044\u304f\u969b\u306b\u306f\u7ba1\u7406\u753b\u9762\u306e\u4e2d\u3067\u521d\u3081\u3066\u76ee\u306b\u3059\u308b\u30ef\u30fc\u30c9\u3084\u6a5f\u80fd\u304c\u51fa\u3066\u304f\u308b\u3068\u601d\u3044\u307e\u3059\u3002\u914d\u4fe1\u306e\u76ee\u7684\u3084\u898f\u6a21\u306b\u5fdc\u3058\u3066\u5fc5\u8981\u306a\u6a5f\u80fd\u306f\u7570\u306a\u308a\u307e\u3059\u306e\u3067\u3001\u5168\u3066\u899a\u3048\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u306e\u3067\u3054\u5b89\u5fc3\u4e0b\u3055\u3044\u3002<\/p>\r\n<p>\u306a\u304a\u3001\u5e83\u544a\u914d\u4fe1\u3067\u306f\u30db\u30fc\u30e0\u30da\u30fc\u30b8\uff08\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\uff09\u306e\u6700\u9069\u5316\u3082\u91cd\u8981\u8996\u3055\u308c\u307e\u3059\u3002\u3053\u308c\u306f\u3001<span>SEO<\/span>\u306b\u304a\u3051\u308b\u96c6\u5ba2\u306b\u5bfe\u3059\u308b\u8003\u3048\u65b9\u306b\u901a\u3058\u307e\u3059\u3002\u5e83\u544a\u914d\u4fe1\u3092\u884c\u3046\u969b\u306f\u3001\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u306e\u898b\u76f4\u3057\u3082\u884c\u3044\u307e\u3057\u3087\u3046\u3002\u306a\u304a\u3001<span>Google<\/span>\u5e83\u544a\u3060\u3051\u3067\u306a\u304f\u3001<span>Yahoo<\/span>\u5e83\u544a\u3084\u305d\u306e\u307b\u304b\u306e<span>SNS<\/span>\u5e83\u544a\u306b\u304a\u3044\u3066\u3082\u540c\u69d8\u3067\u3059\u3002<\/p>\r\n<p><span>\u00a0<\/span>\u5f0a\u793e\u3067\u306f\u3053\u306e\u5ea6\u300c<span><a href=\"https:\/\/www.seo-kk.jp\/clinic\/\">HP\u5c02\u7528\u30af\u30ea\u30cb\u30c3\u30af<\/a><\/span>\u300d\u3092\u958b\u8a2d\u3044\u305f\u3057\u307e\u3057\u305f\u3002\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u306e\u554f\u984c\u70b9\u306e\u3042\u3076\u308a\u51fa\u3057\u3054\u6d3b\u7528\u3044\u305f\u3060\u3051\u308b\u3068\u601d\u3044\u307e\u3059\u306e\u3067\u3001\u662f\u975e\u3054\u5229\u7528\u4e0b\u3055\u3044\u3002<\/p>\r\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"\u8fd1\u5e74\u3001AI\u7b49\u306e\u65b0\u3057\u3044\u6280\u8853\u306e\u5c0e\u5165\u306b\u3088\u3063\u3066\u3001Google\u5e83\u544a\u306f\u6025\u901f\u306b\u9032\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u9ad8\u5ea6\u3067\u52b9\u679c\u7684\u306a\u5e83\u544a\u904b\u7528\u304c\u53ef\u80fd\u3068\u306a\u308b\u3068\u540c\u6642\u306b\u3001\u914d\u4fe1\u884c\u3046\u305f\u3081\u306e\u7ba1\u7406\u753b\u9762\u3082\u65b0\u6a5f\u80fd\u304c\u8ffd\u52a0\u3055\u308c\u3001\u899a\u3048\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u8a00\u8449\u3084\u65bd\u7b56\u304c\u5897\u3048\u3001\u5e83\u544a\u904b\u7528\u304c\u307e\u3059\u307e [&hellip;]","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,12,6],"class_list":["post-968","post","type-post","status-publish","format-standard","hentry","category-seo","category-consulting","category-topic"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.seo-kk.jp\/news\/wp-json\/wp\/v2\/posts\/968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.seo-kk.jp\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seo-kk.jp\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seo-kk.jp\/news\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seo-kk.jp\/news\/wp-json\/wp\/v2\/comments?post=968"}],"version-history":[{"count":18,"href":"https:\/\/www.seo-kk.jp\/news\/wp-json\/wp\/v2\/posts\/968\/revisions"}],"predecessor-version":[{"id":1172,"href":"https:\/\/www.seo-kk.jp\/news\/wp-json\/wp\/v2\/posts\/968\/revisions\/1172"}],"wp:attachment":[{"href":"https:\/\/www.seo-kk.jp\/news\/wp-json\/wp\/v2\/media?parent=968"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seo-kk.jp\/news\/wp-json\/wp\/v2\/categories?post=968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}